Ms. Pacheco is a media, branding, and consumer products executive with extensive international experience spanning digital media strategy, brand licensing, commercial operations, and data-driven sales systems. She is currently an Independent Consultant based in Jamaica, advising on print and digital media strategy and brand development. Ms. Pacheco previously held senior leadership roles with global media, licensing, and digital content companies, including Senior Director, Brand Development at Leveraged Marketing Corporation of America, Vice President, Licensing & Brand Design Operations at BuzzFeed and Director of Licensing at The Soul Publishing. Earlier in her career, Ms. Pacheco held senior analytical and strategy roles at The Wall Street Journal, where she was responsible for sales systems, analytics, and business intelligence supporting the integration of print and digital advertising operations.
Inés Pacheco
