Mrs. Sharon Roper is the Managing Director of SIAN Associates, an international brand development firm that specialises in business and marketing strategy, digital transformation, media, and communication planning for corporate and government entities across the Caribbean, Africa, and Europe.
With over 25 years of experience in her field and a fellow of the Chartered Institute of Marketing, Mrs. Roper has held several executive positions in her career. Since relocating to Jamaica, she served as the VP, Marketing at Columbus Communications (Flow Jamaica) and the Regional Brand Director for Digicel Group. Prior to this, she worked at PricewaterhouseCoopers and Accenture Plc, where she was an executive in the Communications and High-Tec European practice.
Mrs. Roper’s leadership skills and strategic marketing expertise have proved pivotal in leading regional marketing teams to deliver transformational programs, develop data-driven content solutions, and manage brand programs for her clients to achieve sustainable business success.
She has served on several boards, including Sagicor Life of Jamaica, Herboo Botanicals Corporation, Turner Innovations Ltd and is chair of the Communications Committee at The Adoption Board of Jamaica.
As an Angel Investor, Mrs. Roper provides mentorship to young Jamaican entrepreneurs and new start-ups in the mobile apps, fintech, services, and manufacturing sectors. She is also a director of The Gleaner Company (Media) Limited.