Mrs. Roper is a strategic marketing professional with over 20 years’ experience launching new brands, designing and executing digital and traditional marketing communications campaigns. As Managing Director at SIAN Associates, Sharon provides her clients with marketing strategy design and execution, brand development and digital strategy support. Clients include entities ranging from large multi-nationals, startups to government agencies. A former Board Director for Sagicor Life Jamaica (2015-19), Sharon now sits on boards of new start-ups in the mobile apps and Fintech space. Sharon’s passion is helping young entrepreneurs and established business to realize their dreams and is founding member and investor in the First Angels Network in Jamaica. Sharon holds a graduate Diploma in Business Studies and Finance from Suffolk College, University of East Anglia, is a Fellow of the Chartered Institute of Marketing (FCIM) and recently certified from the JSE Corporate Governance and Leadership Course.